Every comment on your Reel is a sale waiting for a reply.
Every unanswered pricing question lets interest cool off. Manycontent's operation keeps an agent on duty on your posts: it replies to the comment instantly, pulls the conversation into DMs, and delivers the link or material the person asked for. Our team builds the script and you approve it.
A comment answered in minutes is a lead. Answered three days later, it's just a comment.
When a Reel takes off, comments come in fast: "price?", "link?", "I want it". In the first few hours, whoever commented still has their phone in hand, ready to buy or book. A day later, that same person has already scrolled past twenty competitors and forgotten what they liked. The agent replies the minute a comment appears. Short, in your brand's tone, always with the next action defined in the script: the checkout link, the DM to book, the promo code.
You authorize the account once.
Access runs through your Instagram business account: you authorize Manycontent to read comments and send DMs on the profile's behalf, and our team handles setup and tests everything before going live. No app to install, no new SIM, no platform migration.
Our team defines the script with you.
Together, you list the trigger words that matter ("price", "want it", "link", "buying") and the reply each one fires. One might reply only in the public comment; another replies and also sends a DM with a PDF or link. Each offer can have its own trigger, and the script gets adjusted when the campaign changes.
Post coverage is agreed with you.
Not every post needs the agent turned on. We activate it where it makes sense: on a specific campaign, a Reel that's going viral, a launch carousel, or on every post by default. Each post can carry its own script, and the setup can change anytime without affecting what's already live.
You track everything in the same dashboard.
Every comment answered, every DM sent, and every conversation that turned into a lead lands in Manycontent's unified dashboard, alongside what the WhatsApp and website agents are doing. You see who commented, what reply they got, and where the conversation stands, then review the numbers in the weekly check-in with your account manager.
From the public comment to the private DM, in one motion.
The agent answers the comment in public view, which becomes social proof for anyone who scrolls the video afterward, and at the same time sends the full material to the commenter's DM: link, price, PDF, whatever fits the offer. A dentist posts a video about teeth whitening, and the agent replies publicly that the pricing was sent to their DM. There, the person gets the session pricing table, the booking link, and directions to the clinic. All without anyone at the practice touching their phone.
Triggers defined with you, replies approved by you.
During setup, our team builds the script with you: a buying word triggers the sales reply with the checkout link, a question triggers the informational reply, a complaint skips the agent and escalates to a human with an immediate alert. You approve every reply before the agent goes live. The agent recognizes and ignores spam: chain comments, random emoji, and the classic "first!" don't spend a message.
Frequently asked questions.
The mechanics are similar: reply to a comment and pull the conversation into DMs. The difference is that here it comes as part of an operation that already handles your content, your WhatsApp and website agents, and market intelligence. And our team configures and monitors the agent, not you.
Yes. Instagram's official API only allows reading comments and sending DMs for business or creator accounts. If yours is still personal, the conversion is free, and our team walks you through it during onboarding.
No. Manycontent uses Meta's official Graph API, with explicit authorization from the profile owner. What Instagram blocks is bots running on personal accounts or outside the official API.
No. The script defines words that escalate to a human (complaints, cancellation requests, profanity), and the agent flags the conversation for your team to take over. That filter is active from the very first post.
Only what's in the approved script. A comment outside the triggers stays in the dashboard for your team to read and decide on, and spam (chain comments, random emoji) is discarded without spending a message.
Yes. Each Instagram business profile joins as a separate account in the same workspace, with its own script. It's common among companies that run more than one brand.
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